Collection
Growth Nobody Could Copy
Distribution, launches and the growth nobody could quite copy.
4 stories and growing
Listen in the app
Product-Led Growth Examined Through Notion's Unconventional Rise
Two broke founders in Kyoto rebuilt a failed app into a ten billion dollar empire
30 min
The Salt March: India's First Product Launch
How a 61-year-old man with a handful of mud outmarketed the British Empire.
25 min
How Spotify Changed What Music Sounds Like
A 30-second rule quietly rewired how every song on earth gets written.
29 min
The Meeting Where Google Almost Died
Two grad students tried to sell Google for $750,000. The buyer said no.
25 min
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