The Salt March: India's First Product Launch audio documentary cover
Business 25 min

The Salt March: India's First Product Launch

How a 61-year-old man with a handful of mud outmarketed the British Empire.

In 1930, Gandhi ran what we would now call a marketing campaign: a single hero product, a staged launch tour, and a call to action every household could perform. This is the story of a product launch that lost on product and won on everything else.

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