Business
23 min
Sears Built Amazon in 1981 and Walked Away
Fifteen years before Amazon sold a book, Sears was already there.
In 1981, Sears began building an electronic shopping platform with IBM that would reach 2 million American homes. It had the catalogue, the warehouses, the credit card, and the prototype. Then it sold everything to focus on opening more stores.
Free 7 day trial. New stories every day.
About Mythio
One story, one sitting.
Mythio is a library of audio documentaries on the ideas, people, and events that shaped the world. Each episode is researched across the best sources, fact-checked, and told in full. Most run twenty to thirty minutes, long enough to go deep, short enough to finish in one sitting.