Patagonia and the Exit Nobody Teaches audio documentary cover
Business 25 min

Patagonia and the Exit Nobody Teaches

A billionaire refused both exits. The third one had been hiding for a century.

Founders are taught two ways out: IPO or acquisition. In 2022, Yvon Chouinard transferred Patagonia to a purpose trust and a nonprofit, making a third path concrete. The venture and private equity industries have a structural reason to keep that path invisible.

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