Business
21 min
How Zerodha Turned Refusals Into a Business
The broker that never advertised, and what saying no actually bought it
India's largest stockbroker has never run an advertisement, hired a sales force, or taken a rupee of outside money. This is where that saved money went instead, and what fifteen years of refusals actually purchased when the regulator finally moved against its one source of revenue.
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One story, one sitting.
Mythio is a library of audio documentaries on the ideas, people, and events that shaped the world. Each episode is researched across the best sources, fact-checked, and told in full. Most run twenty to thirty minutes, long enough to go deep, short enough to finish in one sitting.