How Bombay Shaving Company Built a Category Gillette Never Thought India Needed
An ex-McKinsey founder, two FMCG giants, and the category Gillette never thought to build.
For decades Gillette owned Indian shaving, with cheap blades and a one rupee shave on every kirana shelf. Then a twenty-six year old ex-McKinsey consultant raised pre-launch capital from his old senior partners and bet that India would pay three thousand five hundred rupees for a six-part ritual. He almost failed. This is the story of how Bombay Shaving Company built a seven hundred crore brand not by beating Gillette, but by quietly building a parallel category alongside it.
One story, one sitting.
Mythio is a library of audio documentaries on the ideas, people, and events that shaped the world. Each episode is researched across the best sources, fact-checked, and told in full. Most run twenty to thirty minutes, long enough to go deep, short enough to finish in one sitting.